Sir Gawain And The Green Knight - 1539 Words

In the past semester the class has been assigned several readings and one being Sir Gawain and The Green Knight. In this poem a lot goes on to do with love and relationships between people. Family is a key part in this poem and without family none of the events would have taken place. Family doesn’t always mean smiles and roses and in this poem you see what hatred does to families. Although you see hatred from one side of the family the other side you see strong love for one another. People will do crazy things good or bad to and for their family and in this poem that is obvious. In Sir Gawain and The Green Knight they challenge and uphold the typical medieval notions of courtly love, courtly behavior, and courtly chivalry. They show several forms of love throughout this poem that involve marriage, family, and friendships such as love for family, love for self, and courtly love. One of the forms of love that is shown in this poem is the love for family. In the beginning of thi s poem King Arthur introduces a new game and asked to be told a marvelous story before he will join the feast with all the lords and ladies. Shortly after King Arthur asked to be told a marvelous story, a man in green armor known as the Green Knight showed up on his horse asking to see King Arthur. He tells King Arthur why he is there by saying, â€Å"the strongest men to ever mount the saddle, / the worthiest knights ever known to the world, / both in competition and true combat,† (â€Å"Armitage† 260-262). InShow MoreRelatedSir Gawain And The Green Knight1359 Words   |  6 PagesIn the poem â€Å"Sir Gawain and The Green Knight,† a protagonist emerges depicting an Arthurian knight named Sir Gawain. Sir Gawain, King Arthur’s nephew, takes initiative by accepting the challenge requested by the Green Knight in place of his uncle. He undergoes a perilous adventure, seeking for the Green Knight to receive the final blow. Although Sir Gawain is not viewed a s a hero for his military accomplishments, he is, however, viewed as a heroic figure by the Knights at the Round Table for hisRead MoreSir Gawain And The Green Knight862 Words   |  4 PagesIn Sir Gawain and the Green Knight, by an unknown author referred to as the â€Å"Pearl Poet,† we are introduced to Sir Gawain. Gawain is a knight of the Round Table and he is also the nephew of King Arthur. As a knight, Gawain is expected to possess and abide by many chivalrous facets. Throughout the poem he portrays many of the qualities a knight should possess, such as bravery, courtesy, and honor among others. Because of his ability to possess these virtues even when tempted to stray away from themRead MoreSir Gawain and the Green Knight1100 Words   |  5 PagesThe poem of Sir Gawain and the Green Knight compares a super natural creature to nature. The mystery of the poem is ironic to the anonymous author. The story dates back into the fourteenth century, but no one knows who ori ginally wrote the poem. This unknown author explains in the poem of Sir Gawain not knowing of the location of the Green Chapel and or who the Green Knight really is. This keeps the reader entertained with the suspicion of not knowing. The author then does not give his name orRead MoreSir Gawain And The Green Knight Essay1687 Words   |  7 PagesSir Gawain and the Green Knight contains ambiguity and irony that make it interesting to read and teach. Gawain’s conflict arose when he accepted the girdle that could protect him and when he lied to his host, severing fellowship with the lord for courtesy with the lady. By utilizing a social reconstructionist philosophy of teaching that emphasizes personal beliefs and ethics, a teacher will help the students establish their identities and learn to appreciate classic literature. Sir Gawain and theRead MoreSir Gawain And The Green Knight1514 Words   |  7 PagesSir Gawain and the Green Knight is an epic poem written in the mid to la te fourteenth century by an unknown author. Throughout the tale, Sir Gawain, a Knight at the Round Table in Camelot, is presented with many hardships, the first being a challenge on Christmas by a man in which, â€Å"Everything about him was an elegant green† (161). This â€Å"Green Knight† challenged someone in Camelot to accept his game which they will chop off his head with his axe and the Green Knight will do the same to the playerRead MoreSir Gawain And The Green Knight1335 Words   |  6 PagesSir Gawain: The Ironic Knight Sir Gawain and the Green Knight is a tale of the utmost irony in which Sir Gawain, the most loyal and courteous of all of King Arthur’s knights, fails utterly to be loyal and courteous to his king, his host, his vows, and his God. In each case, Sir Gawain not only fails to perform well, but performs particularly poorly, especially in the case of his relationship with God. Ultimately, Sir Gawain chooses magic over faith, and by doing so, shows his ironic nature as aRead MoreSir Gawain And The Green Knight906 Words   |  4 Pagesusually the latter. In Sir Gawain and the Green Knight we see Sir Bertilak go off to hunt three very specific animals as a game with Sir Gawain. They agree that â€Å"what ever [Bertilak catches] in the wood shall become [Sir Gawain’s], and what ever mishap comes [Sir Gawain’s] way will be given to [Bertilak] in exchange.† (Sir Gawain†¦, ln 1105-1007). In this deal we slowly see Gawain loose his honor as paralleled with Sir B ertilak’s hunt. The first animal that is hunted by the knight is a deer, while thisRead MoreSir Gawain And The Green Knight Essay1521 Words   |  7 PagesFall 16 Donnelly Many years ago, knights were expected to form a certain type of relationship with their king, this relationship was otherwise known as fealty. Fealty is a knight’s sworn loyalty to their king (in other words a loyal relationship should be formed between the two). The use of this relationship is shown in the poem called â€Å"Sir Gawain and the Green Knight† ( the author is unknown). This poem has a classic quest type of formula, with a knight receiving a challenge and then going outRead MoreSir Gawain And The Green Knight1455 Words   |  6 PagesHowever, for Gawain in Sir Gawain and the Green Knight temptation existed around every corner while he was playing the game of the Green Knight. Temptation existed every day and each day it existed in a new way. Gawain never knew what was coming his way throughout the grand scheme of the game, but one thing was for certain he was being tested. Without his reliance religious faith and dedication to his reputation, Gawain wo uld not have been able to make it through the game of the Green Knight alive andRead MoreSir Gawain And The Green Knight Essay1020 Words   |  5 PagesBoth Sir Gawain, from â€Å"Sir Gawain and the Green Knight† translated by Marie Borroff, and Beowulf, from Beowulf translated by Burton Raffel, serve as heroes in different times of Medieval English Literature. Many of the basic principles that describe heroes in Medieval Literature are seen in both of these characters even though they were written in different times. There are distinct similarities, differences, and also a progression of what the hero was in English literature, between Sir Gawain and

The Process Of Recruitment And Selection - 2091 Words

The purpose of this essay is to explain the process of Recruitment and Selection with reference to the statement: â€Å"HRM is essentially about managing people in a way that maximizes and rewards the contribution each person makes to the organization â€Å"(Carberry and Cross 2013, p.2). Recruitment and selection is one of the tasks of the HRM, who cooperates with the line managers of the specific area in order to conduct this process. Moreover, this process is about identifying and attracting potential candidates to the organization, which are then assessed for the employment. Recruitment process occurs from within or the outside of the organization, whereas selection occurs when the HR along with line managers chose particular candidate for the position from the pool of applicants. This essay will discuss the significance which process of recruitment and selection have on the future of the organization and what are the possibilities to make the process as effective as possible t o achieve the best outcomes for the organization. Additionally, it will explain the role of HRM and line managers in this process and how it can affect the organization. One of the practices of HRM is the Employee Resourcing, which looks at the recruitment and selection along with the mechanisms that organization have in place in order to retain employees. Employee resourcing is concerned with the methods that are used with the intention of managing people in appropriate manner within the organization. AsShow MoreRelatedRecruitment And Selection Process For Recruitment1847 Words   |  8 PagesRecruitment is the process which aims to choose suitable candidates for a particular position at the right time. Selection is a process which aims to assess and appoint individuals (Bratton and Gold, 2012). Recruitment and selection processes are integrated activities (Newell, 2014).In the pursuit of developing the business and greatly surpassing other companies in the human resource management sector, it is necessary for the company to enhance recruitment and selection ability through differentRead Morerecruitment and selection process1124 Words   |  5 Pa gesproposal on RECRUITMENT AND SELECTION PROCESS OF MOE (Ministry of Education) By Benafsha Musafirzada Supervised By Nisar Khan Sir موØ ³Ã˜ ³Ã›â‚¬ Ø ªÃ˜ ­Ã˜ µÃ›Å'Ù„Ø §Ã˜ ª Ø ¹Ã˜ §Ã™â€žÃ›Å' Ø ±Ãš ¼Ã˜ § RANA Institute of Higher Studies 2014 RECRUITMENT AND SELECTION PROCESS OF MOE (Ministry of Education) INTRODUCTION 1.1 Background of the Study This project is titled as study of Recruitment and Selection Process of MOE. In this project the readers will come to know about the process of Recruitment and SelectionRead MoreThe Recruitment And Selection Process Essay1696 Words   |  7 PagesOne reason why the recruitment and selection process is important is because the future success of the salesforce, as well as the firm, all depends on the recruitment of staff that is highly and rightly qualified for certain positions within the firm. The stage of recruitment and selection is very necessary because for example, it would be very costly and effect the firm negatively if someone is recruited and they don’t possess the necessary skills and qualifications for the jobs. The competenceRead MoreRecruitment and Selection Process2104 Words   |  9 PagesRecruitment Selection Chapter 1: Introduction In this modern day, working is one of the certain needs for living. Imagine if someone is not working, they cannot eat, pay the bills, pay their child school tuition, etc. For working, there are some steps that have to pass before working in some place. The steps is called RECRUITMENT and SELECTION. Recruitment and selection are the important things to build a good workforce in the working environment of the company. According to the answers.comRead MoreRecruitment and selection process1714 Words   |  7 Pages Recruitment and selection process Recruitment is the process of having the right person, in the right place, at the right time. It is crucial to organisational performance. Recruitment is a critical activity, not just for the HR team but also for line managers who are increasingly involved in the selection process. All those involved in recruitment activities should be equipped with the appropriate knowledge and skills. Before creating business plans or making decisions, it is important to scanRead MoreThe Recruitment And Selection Process998 Words   |  4 PagesPreviously to their current recruitment and selection process, Intuit used to put much emphasis on behavioral interviewing. Their past methods were based on the star technique, where the interviewers are set up by the manager. They would assess what job candidates would do in certain scenarios. The overall interview process involved about three rounds of interviews: 1 phone interview and 2 on-site interviews. The on-site interviews would involve the hiring manager plus 10-12 other different peopleRead MoreRecruitment And Selection Process For Employees1156 Words   |  5 Pagesorganisation, thus they need to be selected in the best possible way. For this reason, recruitment and selection processes are very important steps in order to hire the most qualified personnel. On one hand, the recruitment process can be defined as a systematic pr ocess that looks for attracting effective job candidates to apply for a job vacancy, and they are not within the organisation. On the other hand, the selection process is the choice of the best candidate from the groups of applicants using some instrumentsRead MoreEmployee Recruitment And Selection Process1453 Words   |  6 Pagesand effictivess of their hiring processes. BODY: recruitment A. quality quantity of applicants B. overall recruitment costs C. Diversity of applicants D. Recruitment time frame BODY: evaluating the recruitment functions It is critical to asses the effectiveness of a recruiters efforts. The evaluation process of the recruiter truly depends of the comprehensives and reliable data, quality, disposition of the applicants, along with the recruitment costs and how well the HRIS system functions. ThereRead MoreChallenges Of Recruitment And Selection Process1472 Words   |  6 Pagesrecruiting and selection. Recruitment is the process of searching for applicants for a job and after finding qualified candidates, encourage them to apply for positions within an organization. During the recruitment process, the job description should be outlined so that the job matches the expectations of the new employee (Flynn et al, 2015). Making sure that the expectations are aligned to the employee reduces the potential for turnovers (Flynn et al, 2015). Legal Issues In the recruiting process, it isRead MoreDefinition Of Recruitment And Selection Process1153 Words   |  5 PagesDefinition of recruitment and selection process The recruitment and selection process is important for new and established businesses alike. Your human resources department has the support and expertise of employment specialists who assist hiring managers with the procedures to ensure your company leaders are making wise hiring decisions. There are several pieces to the recruitment and selection process: sourcing candidates, reviewing and tracking applicants, conducting interviews and selection for employment

Comparison of Public Health and Community Health Free Essays

Comparison of Public Health and Community Health The introduction of Public Health agencies and associations facilitated major improvements to the health of the American people through the years. The health care needs of the nation dictated changes to these agencies and associations as the nation grew and new diseases, viruses, and bacteria emerged. Public health professionals focus on national, state, and county level of research, data analysis, and provide recommendations for health promotion. We will write a custom essay sample on Comparison of Public Health and Community Health or any similar topic only for you Order Now Community health professionals bring the information and recommendations identified by the public health professionals to the communities. This paper will focus on the history and development of Public Health and compare the differences and similarities between public and community health agencies. History and Development of Public Health Before the twentieth century few formal public health officials existed, often a member of the upper class filled the role. The growth of public health organizations initially started in the quickly growing port cities along the east coast during the late 1800s. People entering from all over the world raised concern for catastrophic diseases entering the country. Louisiana was the first state to initiate a state board of health in 1855 and by the1880s most states in the union had formed their own boards. Ten health reformers met in New York City in 1872 and created of the American Public Health Association (APHA). The main goal of the APHA is â€Å"to protect all Americans, their families, and their communities from preventable, serious health threats and strives to assure community-based health promotion and disease prevention activities and preventative health services are universally accessible in the Unite States† (American Public Health Association, 2011). â€Å"In 1798, the United States Congress had passed the Act for the Relief of Sick and Disabled Seamen to finance the construction and operation of public hospitals in port cities† (Scutchfield Keck, 2009, p. 15), and this was the origin of the Marine Hospital Service. In 1871, John Maynard Woodward was appointed the Supervising Surgeon of the Marine Hospital Service. In 1879, yellow fever spread up the Mississippi Valley beginning in New Orleans, the devastation this caused lead to the creation of the National Board of Health. The National Board of Health tried to regulate quarantine laws between the states; this caused discontent with the states, as quarantine laws were valuable financially and politically. In 1883, the National Board of Health was terminated and the board powers went back to the Marine Hospital Service. â€Å"In 1912, the Marine Hospital Service became the United States Public Health Service, specifically authorized to investigate the causes and spread of disease and to provide health information to the public† (Scutchfield Keck, 2009, p.15). Between the 1930s and 1944 the United States Public Health Services added engineers, dentists, research scientists, nurses, and other health care specialists to their arsenal. The United States Public Health Service continues today as the U. S. Public Health Service Commissioned Corps with the mission of protecting and promoting the public health of the Nation and globally to prevent disease, sickness, and suffering (U. S. Public Health Service Commissioned Corps, 2011). The Center for Disease Control and Prevention (CDC) operates under the Department of Health and Human Services. Beginning July 1, 1946 as the Communicable Disease Center the initial focus was controlling Malaria in war areas. The last six decades have seen the CDC grow and include more responsibility to its program. â€Å"Today, CDC is the nation’s premier health promotion, prevention, and preparedness agency and a global leader in public health† (Center for Disease Control and Prevention, 2010). The CDC’s mission â€Å"is to collaborate to create the expertise, information, and tools that people and communities need to protect their health – through health promotion, prevention of disease, injury and disability, and preparedness for new health threats† (Center for Disease Control and Prevention, 2010). The CDC collaborates with the states and health care administration around the country and abroad to maintain a surveillance system to thwart disease occurrences. County, State, and National Public Health Resources The goal of the U. S. Department of Health and Human Services is to provide protection of citizen’s health, and to provide services to the needy. Separate agencies focus care on individual needs, such as wellness (family planning, child health, newborn services), safety (abuse neglect, domestic violence, food protection), disease education (asthma, diabetes, HIV, hepatitis), and support services (behavioral health, childcare, child support, Medicaid). â€Å"The New Hampshire Department of Health and Human Services (NH DHHS) is the largest agency in New Hampshire state government, responsible for the health, safety, and well being of the citizens of New Hampshire† (NH DHHS, 2011). New Hampshire DHHS provides services to individuals, children, families, and seniors with programs and services for residents with mental health, developmental disability, substance abuse, and public health. Each county has one or two offices. The Food Stamp Program helps residents meet nutritional needs by providing benefits to buy food at local grocery stores. Food Stamp benefits cover items like milk, meat, fish, eggs, rice, pasta, and infant formula. The Division of Child Support Services provides support to ensure every child in NH has financial and medical support from both parents. The Governor’s Commission on Disability assists residents who cannot continue working through providing resources from Social Security and Medicare or Medicaid. The Bureau of Behavioral health promotes â€Å"respect, recovery, and full community inclusion for adults, including older adults, who experience a mental illness and children with an emotional disturbance† (NH DHHS, 2011). Public Health Public health nurses focus care on â€Å"the community or population as a whole; raising questions about its overall health status, and associated factors† (Stanhope Lancaster, 2008, p. 14). Public health nurses come from a wide variety of specialties or may be credentialed in public health specifically. Some of the programs public health nurses focus on includes obesity, emergency preparedness, and chemical exposure prevention. Public health nurses work in schools, the workplace, and local government. Community Health Community health is â€Å"the synthesis of nursing theory and public health theory applied to promoting, preserving, and maintaining the health of populations through the delivery of personal health care services to individuals and groups† (Stanhope Lancaster, 2008, p. 16). These nurses work in government and private agencies focusing on improving the health of the communities. They provide education about health and disease prevention, nutrition, and childcare. Community health nurses work closely with health care organizations. An example of community health nursing is nurses who work for Community Health Centers or Parish nurses. Conclusion Public and Community Health Associations have improved and extended the quality of life of American citizens since their inception during the 1800s. Many changes occurred through the early years, and changes will likely continue into the future as the needs of the American people change. Public Health and Community Health are similar in that they each focus on the needs of the people; however, Public Health focuses on the larger scale of the needs of the people of the nation, and Community Health uses the information Public Health extrapolates and tailors the information to the needs of their community. How to cite Comparison of Public Health and Community Health, Papers

Markets Marketing And Strategy

Question: Select a company from the automotive sector (e.g. Ford, Peugeot, Toyota, etc.) and then research and write a report that addresses each of the following elements:a) Analysis of the industry and business environment.b) Assessment of the companys assets and resources.c) Segmentation within the sector and the segment(s) targeted by your chosen company.d) A discussion of how, if at all, an understanding of these three elements is related to the businesss performance. Answer: Introduction Jaguar has been a leading car manufacturer in the mid/high end sports cars and SUVs. In the wake of recession in the past sequential years, the company has witnessed a gigantic change in general execution since procurement by Tata Group, as of late taking a benefit in abundance of 1.5bn in Fy'12. It confronts rivalry from German firms, for example, BMW and Mercedes Benz, who work in a comparative segment, both achieving 285% of JLR's unit deals in the past few years. Jaguar Cars, established in 1922, is one of the world's premier makers of extravagance cantinas and sports cars, for example, their most recent auto: the F-Type deal mid-2013. Hustling variations of most models are accessible, e.g. XKR-S, permitting access to the lucrative execution auto market with a deal value of79,995 relying upon design (Jaguar 2012). SWOT Analysis of Jaguar Strengths Tata Motors' takeover bid has supported speculation potential; 1.5bn. Successful new products e.g. Range Rover Evoque that has been one of its biggest grosser. Railhead terminal has increased distribution potential (Jaguar 2012). Weaknesses Half the execution per employee of BMW as a result of exchanges union impact. Lost past owners (ford's) relevant experience in the sector after obtaining. Opportunities Rapid development of BRIC economies, for example, China; at minimum 7% genuine annual GDP development since 1999. the consumers becoming more environmentally conscious, credit of 340m secured to direct RD. Weakness in the currency supports JLR exports, drives revenue increase of 37% from fy'11-'12. Threats Few eco-accommodating offerings means climbing fuel prices may unfavourably influence JLR sales. Powerful exchange union influence in the UK has proportionally greater effect on JLR proficiency to contenders. Foreign organization may weaken brand image and deter UK clients (Kpmg 2013). Industry and Business environment All in all, vehicles created by Jaguar fall into the extravagance cantina/sports auto or extravagance SUV classes. Various car manufacturers contend practically straightforwardly with Jaguar in these parts, the biggest. These figures speak to the worldwide oligopolistic business; there are numerous locale particular varieties (Kpmg 2013). Case in point, in the United States, Chrysler has served as an essential contender to Jaguar, with 43,000 units sold contrasted and Jaguar's 5,000 for the past two years. The worldwide car industry is liable to a scope of variables that are increasing complexity and impacting the financial alternatives accessible to auto makers (Unescap 2007). The maximum share of these elements associates with each other and have strong interdependencies. Notwithstanding, some of these variables are business sector prompted and, consequently, can't be impacted straightforwardly by the car makers. Globalization, regionalization and business joining - Due to the impacts of liberalization the national markets are progressively globalized. This gives OEMs the opportunity to grow to new markets, additionally expands the risk of new participants or expanded rivalry in conventional markets. Cases in point, European OEMs right now confront a forceful deal hostile by Hyundai. The opposite part of globalization is localization, which implies that nearby tastes and customer inclination must be considered by organizations. The idea of institutionalized "world auto" as advanced by Ford a couple of years prior would not succeed in today's reality (Unescap 2007). An alternate issue for any OEM is business sector union because of digitalization of very nearly all items and worth include forms. Available side, the expanded pervasion of items with computerized engineering prompts new vertical and level organizations between different varieties of organizations consequently progressively dispos ing of customary industry limits. This inevitably brings up the issue for an organization in the matter of who is an accomplice and who is a rival in the organization's field of the business (Jaguar land rover 2012). Increasingly broadened customer total examples of conduct - Consumers probably won't acknowledge institutionalized items, however need items that fulfil the individual necessities. Target assembles along these lines must be downsized by companies so clients will be pulled in by the items advertisement. On the other hand, on account of the expanded worldwide rivalry with a stronger concentrate on cost and not on brand faithfulness, buyers by and large don't compensate organizations for the more individualized items (Jaguar land rover 2012). Jaguars Assets and Resources Jaguars LAND ROVER is UK's biggest premium auto producing business, fabricated around two notable British auto brands: Land Rover, the world's leading maker of premium all-wheel-drive vehicles, and Jaguar, one of the world's chief extravagance sports cantina and sports auto marques. Most of the vehicles are built and planned in Britain keeping in mind they have aspiring arrangements for worldwide development, the focal point of the business stays in UK. The company has put billions of pounds in the condition of-the-craftsmanship generation, innovative work offices. Actually, Jaguar is the greatest UK speculator in RD in the assembling area and is in the worldwide main 100 for Rd use. This speculation, along with the progressing backing of the neighbourhood groups and support help the youngsters look for employments in car designing (Export 2010). A few year ago Jaguar sold around 425,000 vehicles of Land Rover in more than 170 nations - up around 19% from the past year. This has made Land Rover one of the biggest exporters by quality in UK, with around 80% of the vehicles produced in UK being sold abroad. The operations of Land Rover in UK occur at five locations, with three vehicle assembling plan. Two in Solihull and West Midlands at Castle Bromwich, one close Liverpool in Halewood - and other two propelled outline and building focuses at Whitley and Gaydon in Midlands. It is from these five locales that Jaguar Land Rover right now delivers the scope of vehicles that offer in excess of 170 nations (Export 2010). The organization is significantly growing its UK offices with another 500m Engine Manufacturing Centre close Wolverhampton, while expansive scale worldwide development and venture will see the development of further assembling plants in Brazil and China by 2015 and beyond. Jaguar Land Rover is additionally routinely putting resources into its current UK offices. The company proceeded with an extension tour for locales that has brought about a significant increment in jobs in late years. The organization's overall workforce is normal to grow by practically 11% amid the fiscal year 2013-14 to around 29,000 people (Land rover 2009). The HR vision and method is painstakingly composed to support long haul business objectives. As the company's safety Commitment expresses: 'our most prominent resource is our kin, nothing is more critical than the well-being'. Strong establishments have been laid for the society focused on development, collaboration and quality. Jaguar's Land Rover is resolved to equivalent opportunities, inclusion and advancing assorted qualities, with zero resistance of any type of segregation. Enhancing the sex equalization is a need at Jaguar land Rover, which offers an advancement program for ladies and works the decently respected Engineering network for Women, now in its twelft h year, and the women in innovation Sponsorship Scheme for female undergraduates intrigued by building professions (Defra 2011). The organization was honoured the 'Two Ticks' image in distinguishment of its activities to utilize, keep and create the capacities of handicapped staff. Differing qualities Councils compass the association, bringing arrangement to life, and best practice is perceived at the yearly Diversity + Inclusion Awards occasion, now enters its eighth year. Segmentation of cars of the company The car segments can be divided into A, B, C and D segment: Small Cars in segment A Lower Mid sized cars in segment B Upper midsized cars in Segment C Premium luxury cars in segment D Sports Utility Vehicles in segment E Multipurpose vehicles in segment F Upper D portion is the extravagance auto section and the prize scope of these autos will be over 25 lakhs. Jaguar Land Rover goes under the upper D segment. Purchasers enjoying towards these autos are a result of its execution, torque, beautiful, energetic and status (IBM 2010). A percentage of the purchasers are interested about the nation of starting point of the brand. Most extravagance autos hold their marquees as a flagship. To upgrade the brand's energy, most extravagance auto marquees have extended their image upward into another portion. Case in point Land Rover has extended into a section called upper games utility vehicle. Most present holders of extravagance autos have a tendency to have acquired an auto formerly; the client has possibly created a disposition towards it. Here a demeanour turns into an assessing judgment (desire or not longing) based on earlier or present experience, for example, past fulfillment from dealers or items and administrations (after deals and w arranty), driving knowledge and socio-economic status of clients (Capegemini 2004). The extravagance autos need to be a piece of its manager's life. It needs to give its holder the 'practicability' both in useful and perceptual purpose of view. That is the reason BMW and Mercedes-Benz have dominated the extravagance advertises all inclusive. Everything is made to encourage the clients furthermore highlight the holder's feeling of glory and status wherever it voyages. The incessant utilization of the autos will stimulate the impression of an extravagance life the managers pick up from their ownership (Capegemini 2004). Conclusion Jaguar has totally outperformed in the car industry in the previous five years. It has expanded well and improved its market share. The SWOT analysis shows that that the company has great ability to produce good quality automobiles at best prices. This can be attributed to the innovative practices being followed in the company. The policies of the company and quality standards being followed in the company have helped them in revolutionizing the automobile industry. The distinctive competency of Jaguar lies in its production system that has a lean manufacturing concept. Today the worldwide automobile demand seems to be tied to vehicle prices, product innovation and fuel prices. When it comes to product innovation and fuel efficiency the consumers always prefer cars that produce good mileage and provide comfort. Development of export markets has helped Jaguar in negating any kind of downturn in the domestic markets. They have a motivated workforce and good industrial relations that re duces any chance of industrial disputes. They have a god research and development team that focuses on functionality, environmental compatibility and safety of the cars. Having a good research and development team helps the company in having a strong leadership for almost all its product segments. They have a good outlook towards the global automobile market and this helps in gaining a double digit growth. There is intense competition from various car brands around the world and to meet the growing demands at cost effective prices Jaguar has taken effective steps to consolidate the market. Recommendations Jaguar should continue with the concentrated efforts to strengthen the management team and raise the corporate value of the company. Improving the cost structure and promoting the business proves to be effective when it comes to the development of the management team. By enhancing the business in established markets and reducing the fixed costs Jaguar can expect to have a streamlined structure. In the past Jaguar has been successful in expanding well in the emerging markets and it should continue with its efforts to enter markets with a lot of potential and consumer demands. Introducing new products to consumers that are fuel efficient will help the company in increasing its consumer base. Today with the increase in fuel prices around the world and increase in demand for innovative features in the cars the company needs to focus on including improved technology in its cost effective cars. In the Asian region the company should consider Chinese and Indian markets as they have huge amo unt of potential for luxury cars. They should focus on setting up facilities in different regions as it will help them in having cheaper delivery channels and cut down on the middle management. The engineers would be having more authority and it will be easier for the company to answer to the consumer needs. Today huge amount of consumers are focusing on buying environmentally friendly cars that utilize energy saving technologies. The research and development team of the company should focus on developing energy saving techniques without compromising on the quality of the car. Enhancing diversity of the workforce and increasing the power in the workplace would help them develop a consolidated management team on a global scale. Overall the company has been doing well globally and they should continue with their expansion plans to increase their market share around the world. References Jaguar 2012, Jaguar, accessed on 14th January 2015. Kpmg 2013, Global automotive retail market, accessed on 14th January 2015. Unescap 2007, Changing features of Automobile industry in Asia, accessed on 14th January 2015. Export 2010, Market analysis report, accessed on 14th January 2015. IBM 2010, Automotive 2002, accessed on 14th January 2015. Capegemini 2004, The changing dynamics of global hi-tech industry, accessed on 14th January 2015. Defra 2011, Abandoned vehicles, accessed on 14th January 2015. Senate 2012, Ford motor company, accessed on 14th January 2015. Jaguar land rover 2012, Jaguar land rover, accessed on 14th January 2015. Land rover 2009, Jaguar Land rover sustainability report, accessed on 14th January 2015.